Writer, Researcher, and Luminary
Consulting
Creative Works
Website builds
Luke Fuller Photo
Site planning, copywriting, and build on Cargo with coaching and training to independently update.
“Kerryn was extremely helpful setting up my website and guiding me through the process of using Cargo. She was also extremely patient with all the changes and details I wanted to have. I would highly recommend her to anyone trying to build a website. ”
Nicole Adriane Weaver
Concept, design GIF and handdrawn glyphs, copywriting, colour scheme, and build on Squarespace.
Libby De Franco
Concept, client mangement system setup and integration, copywriting coaching, colour scheme, and build on Squarespace.
Commercial Experience
Cult Hero Content — Founder, 2018-2026
Copywriting and marketing contracting for start-up founders, creatives, innovators, and owner/operators. Direct to client and subcontracting. Clients including NZ Merino (blog writing), Clinical Studies Trust (EDM writing), Renaissance Spa (social media), Faerial Arts Circus School (booking system, web build and training), Creative Images (web copy), Herba Gourmet (copy coaching), Revive Landscaping (web copy), Brevet Club (web copy), Wall Projects (web copy, case studies, tender writing).
Blerb – Product Manager, 2019 - 2020
As the product manager for Blerb Social (automated/AI powered social media management), I researched market opportunities, trained new team members, met with clients in real estate to discuss their needs, devised new value delivery systems, turned customer insights into action, and managed content delivery for clients in the real estate industry. Also wrote advertising and social media input to train the AI.
Alexanders Digital Marketing – Copywriter and Key Account Manager, 2015 - 2018
Provided marketing consultancy, digital marketing support and content production for clients in industries including outdoor adventure tourism, education, agriculture, manufacturing, sustainable technology, transport and distribution, engineering, and retail. Project management and team leadership. Adapted technical content to consumer facing media for clients in industries including flooring, engineering, and manufacturing. Clients included Allied Petroleum, RuralCo, and VetEnt. Teaching clients digital marketing skills in workshop and 1:1 settings. Also contributed to strategic decision making and hiring process for new team members.
Testimonials
"It was evident from the outset that Kerryn was an excellent communicator and was able to quickly and professionally handle our enquiries / requests. She worked on a range of projects with us including; national retail promotions (co-ordinating microsite development, text message campaigns, creative development and copy writing), Google Ads and maintenance for our two businesses websites. The copy writing she completed for us was very impressive given the technical nature of the topics – she was able to quickly decipher the key benefits and keep it keyword rich while being readable and functional to the end user."
— Nic Tolchard, Allied Petroleum
“Before I knew it she presented me with some outstanding wording, reduced my stress levels and has given me the cutting edge I required for my website.”
— George Wall, Wall Projects
“Amazing talent! I approached Kerryn to help me with my website content - her copywriting skills have totally transformed how new clients perceive my business with immediate results. Couldn't have hoped for more and I look forward to working together again soon. Thanks so much!”
— Bryan Isbister, Creative Images
Academic Work
2022 Master of Commerce (Marketing) with Distinction from University of Canterbury.
Ongoing, MPhil (Topic: Discourse analysis on change in marketing)
University of Canterbury – Lecturer, Teaching Assistant, Research Assistant
Various Roles 2023-2025
View academic publications
Volunteer
Entre (UC Entrepreneurship club): Co-CEO, 2024
Recruited and lead a team of 13 student executives to run entrepreneurship education and community events on campus. Re-designed all the clubs’ systems and trained the executive team to support a student-led organization to re-enter a growth phase after a period of declining membership and leadership difficulties. Facilitated roll autonomy for department heads. Re-established club culture as truly student lead and impact oriented. Oversaw executive development that allowed the maintenance of existing activities and the development of new events. Prepared and delivered on a seamless handover to the next executive team.
UC Business School Post-Graduate Committee
Contributed to one-day conference planning and delivery. Initiated Journal Club for inter-disciplinary discussion and enrichment.
Diversity Equity and Inclusion Committee - Student Representative 2025
Advised and advocated for student-representation in DEI research and initiatives on campus.
FENZ Volunteer Natural Environment Firefighter 2018-2022